Modeling Global Spillover of New Product Takeoff
نویسندگان
چکیده
منابع مشابه
Global Takeoff of New Products: Culture, Wealth, or Vanishing Differences?
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ژورنال
عنوان ژورنال: Journal of Marketing Research
سال: 2009
ISSN: 0022-2437,1547-7193
DOI: 10.1509/jmkr.46.5.637